Primary Research
What we do_
Adapt specializes in arming your firm with primary research skills and processes. Primary research focuses on gathering competitive intelligence directly from your most important external stakeholders: your clients, your leads, your partners, and your competitors. Adapt’s proprietary competitive intelligence process ensures that primary intelligence is available for strategic and tactical action throughout your enterprise.
Adapt is boutique consulting firm that focuses on training clients to maximize daily interactions with external stakeholders. Adapt’s competitive intelligence collection methodology is rooted in the concept of collecting and actioning voice of the customer intelligence throughout the enterprise. We concentrate on harnessing the voice of the customer insight for use in strategic and tactical decision making.
We provide externally facing employees such as sales, concierge, customer service, marketing, and business development professionals with tactics, techniques, and tools to fully leverage each interaction with external stakeholders for competitive intelligence collection purposes.
SALES
Leverage the customer
voice
Competitive intelligence collected throughout your firm during sales calls.
CONCIERGE
Actionable competitive intelligence
Secure long-standing business relationships with your most important clients.
CUSTOMER SERVICE
Competitive intelligence collection methodology
Exceed expectations and create awareness of customer needs throughout your enterprise.
MARKETING
Action voice of the
customer
Competitive intelligence though product development and industry analysis.
Our Tools
Why Adapt_
Adapt’s proprietary competitive collection and action methodology is rooted in the idea that each interaction with a customer, a lead, a potential lead, and other stakeholders represents an invaluable opportunity to learn about the customer’s needs, wants, expectations, and what constitutes success. A well-planned interaction with a stakeholder can yield indispensable competitive intelligence to drive agile product development, marketing techniques, strategic direction and to improve or create competitive advantages.
Our Blog
News and Updates_
Competitive Intelligence: An Opportunity to Move Beyond Talent Acquisition
Competitive Intelligence: An Opportunity to Move Beyond Talent Acquisition_Before the COVID-19 pandemic it was in vogue for businesses to use a Talent Acquisition (TA) model to identify, attract and...
Needles and Haystacks: How to Find the Right Knowledge
Needles and Haystacks: How to Find the Right Knowledge _ Business leaders historically considered knowledge power, especially when it came to learning about a competitors' strategies, new products,...
7 Strategies for Cutting Through White Noise in Marketing
Communicating in a way that resonates with customers via opportunities, stories and images that “rise above the fray” of white noise is key.